Since our creation in 2016, it has always been our goal to grow both nationally and regionally. With this goal in mind, we launched our first regional chapter in 2018: River Beats New Orleans. Over the course of the past two years, we have grown the New Orleans brand into a household name with 36,000 followers on Facebook and another 50,000 readers a month.
While we continue to grow and expand in New Orleans and the Gulf South region, we feel that it is time to expand our reach by introducing our newest digital publication and cultural brand: River Beats Colorado.
Why River Beats Colorado?
River Beats was founded in New Orleans, but our team is based all over the country. Our music and cultural page – RiverBeats.Life – has a strong following in Denver, Boulder, and other cities in Colorado. While a large portion of our readership calls Colorado home, so do some of our corporate staff. Our CEO and our CFO both live in Arvada, Colorado and have been Colorado natives for some time now. Their experience and knowledge of Colorado culture is why we feel this move is perfect for our brand.
What Do We Plan to Cover?
River Beats Colorado plans to focus on any and all things culturally exclusive to the lovely state of Colorado. From shows at Red Rocks to skiing in Breckenridge and the magnificent Garden of Gods, we plan to visit stories that continue to make Colorado vibrant. Expect topics revolving around state parks, festivals, food, music, sports news, and everything in between.
While we know times are uncertain with the ongoing COVID-19 pandemic, we hope to make a soft splash, and then kick things off 110% once Colorado, and the rest of the country, are back up and running.
Our Colorado website will be active by the end of this week, and our Facebook page is currently live now. Visit River Beats Colorado social media channel by heading here.